Long days in the office, seasonal allergies or an extra glass of wine with dinner are all valid reasons why your under eyes are looking dark, dull, and dry. Plus, it is likely your genetic lottery included the “dark circles” card. The good news is that there are things you can do to minimize the appearance of dark circles that, while harmless, can make us look extra tired, or add birthday candles to our cake before our time. If you are used to starting your day with a cup of coffee, then you are already sold on the magic that this nutty, rich liquid can do to our bodies. But in addition to giving us the motivation to get out of bed and the will to talk to our coworkers in the morning, caffeine can play another very vital role in our lives – in the form of caffeine eye creams! Why is caffeine good for your under eyes? You are probably well aware that caffeine is a stimulant used to energize and wake you up in the morning. But what happens when you put it in your skincare? Well, the result is similar, only this time it wakes up your sleepy and tired skin. Caffeine is a powerful antioxidant, giving it the ability to fight free radicals that are linked to signs of aging. This means it can also protect your cells from UV radiation and additional damage. As a vasoconstrictor, caffeine works by constricting and thickening blood vessels, leading to a noticeable decrease in puffiness and inflammation. In turn, this makes your skin look healthier and less sallow or red.   So now that you are on team “caffeine eye creams” let’s see why BeYou Caffeine Eye Cream is meant to be part of your daily skincare routine.   Reason 1: Because you might be tired but your eyes don’t have to be   Reason 2: Because flawless skin = goals   Reason 3: To increase collagen production for a healthy, younger-looking eye area     Reason 4: Because wrinkles, we don’t know her!   Reason 5: Increase hydration At what age should I start using eye cream? When it comes to skincare, prevention is better than cure! Even if you do not see signs of aging or fight your dark circles every morning, investing in a good caffeine eye cream can do wonders for your skin. For starters, it can protect from free radical damage and keep skin looking healthy and strong for longer. By incorporating an eye cream into your daily skincare routine, you can keep the symptoms at bay and keep the delicate under-eye area hydrated and nourished. Should you use your beyou eye cream in the morning or at night? Contrary to your morning cup of coffee, your beyou caffeine eye cream can be used morning and night. A small amount goes a long way, so just pat a small amount with your pinky finger around your under eyes and wait until it is fully absorbed to continue with the next steps of your routine. If you live in a hot climate or want to add an extra dose of coolness, you can pop it in the fridge before use.