Retinol for beginners doesn't have to be scary
Retinol is one of the most loved ingredients in skincare: it helps skin look smoother, softer, and more even, and it softens the appearance of fine lines and pores while you sleep. But if you have sensitive skin, starting retinol can feel intimidating. The secret isn't the strongest formula — it's starting gently.
Meet a retinol serum made for sensitive skin
Beyou's Retinol Night Serum is a lightweight, non-sticky gel serum made for sensitive, normal, and combination skin. It's clean, naturally derived, and cruelty-free — and it's just $18. One simple step at night, no 12-step routine.
How to use retinol (the gentle beginner routine)
Weeks 1–2: Use it twice a week. At night, after cleansing, apply 4–5 drops to clean, dry skin, avoiding the eye area. Follow with moisturizer.
Weeks 3–4: If your skin feels calm and happy, add a third night. Keep the rest of your routine simple.
Every morning: Sunscreen, always. Retinol works at night; SPF protects your progress during the day. Our Niacinamide Mineral Sunscreen SPF50 pairs perfectly.
A little dryness at first is common — it usually means slow down, not give up. Patience beats speed with retinol, every time.
Loved by beginners at Target
Our Retinol Night Serum is rated 4.7 out of 5 stars at Target (196 ratings). One first-time retinol user said it best:
"This serum has been an introduction to retinol for me. I've noticed fewer fine lines and a brighter complexion without any irritation. Very pleased" — Sabrina, Target review, May 2024
Prefer to shop in store? Find it at Target for $18.99.
Start tonight
Want a simple morning routine to go with it? Get our free guide: The 5-Minute Morning Glow Routine for Sensitive Skin.
New here? Take 10% off your first order with code WELCOME10.
Every Beyou order helps fund women's education around the world. Real skin, real simple. #BeyouBeReal
